Inari Jün: Fashion That Brings Communities Together

“I knew that at some point I had to start my own business. I just knew it deep down. I came back from Germany eager to reinvent myself, and that’s when it all began,” says Judit Ayestarán.

This is how the story of Inari Jün begins—a fashion space in the Iturrama neighborhood of Pamplona where every stitch brings together creativity, learning, and community under the guidance of its founders, Judit and Nerea Badostain. What began as a friendship forged at design school is now a vibrant workshop where you can feel the spirit of sewing, history, art… and a deep desire to share.

At Inari Jün, people learn to draft patterns, sew, and create their own garments. But they also find something harder to quantify: an environment where they feel supported. “Last year, some students described it as a safe space. I thought that was beautiful—even quite romantic,” explains Nerea.

There are no closed groups or one-size-fits-all levels here. Each person has their own project, their own pace, and their own story. And the team adapts, supports, and celebrates every step forward, no matter how small. “We might have four students at the same time, each with a different idea. And that’s the beauty of it: that each one can develop their own path with support and freedom.”

Like many other projects, Inari Jün began with enthusiasm but also a lot of uncertainty. “We put together the typical Excel spreadsheet with projections; we had our ‘pie-in-the-sky’ plan pretty much figured out, but we felt we needed someone to help us make it a reality,” Ayestarán tells us. That’s when Ruta 31 from CEIN.

“The program was key. Ruta 31 a real challenge—it makes you think and keeps you grounded. You put that nice idea you have to the test, patch it up, and make adjustments. But that’s exactly what you need to make it work.”

Starting a business, like sewing, requires patience, precision, and knowing how to surround yourself with the right people. In this case, the learning has come not only from the project itself, but also from the relationship between its founders, who are 17 years apart in age and complement each other perfectly. Nera believes that “if I had been alone, there are many things I wouldn’t have dared to do. Starting a business with someone who has a different perspective and experience opens your eyes.”

Today, Inari Jün is much more than just a workshop. It’s a place where clothes—and bonds—are sewn every day.

Do you have an idea and want to see if now is the right time to take the plunge? Find out how to do it with support at Ruta 31, a program funded by the Navarre Employment Service-Nafar Lansare.