César Astudillo
For 25 years, César has been doing something that looks like magic but isn’t: taking a raw idea and turning it into a meaningful business. He’s the strategic design expert who forces you to ask yourself the tough questions before the market does. If your idea has a flaw, César will find it—and then help you fix it.
Miguel A. Díez Ferreira
Imagine sitting across from someone who founded Ya.com, lived in Silicon Valley, raised millions in funding, ran one of Europe’s largest accelerators, and has three exits totaling over 600 million euros. That’s Miguel. He won’t teach you textbook theory; he’ll tell you exactly what he did right, what he did wrong, and how to avoid repeating his mistakes. He has mentored over 500 startups. Yours could be next.
Sonia Ferrer
Early-stage B2B sales. The topic that tech-focused founders tend to avoid the most. Sonia is here to bring some order to that chaos: clear, scalable sales processes that actually work even when you don’t yet have a brand or a team. With her, you’ll learn how to talk to customers from day one—without winging it and without the usual panic.
Lula de León
Since 2000, Lula has been designing user experiences for banking, e-commerce, travel, and education in large-scale projects. She is one of Spain’s most respected UX designers, and what she’ll teach you is that even the best product in the world is worthless if people don’t know how to use it. With Lula, you’ll learn to design for real users, not to feed your own ego as a founder.
Cecilia Rodríguez Suárez
With over 20 years of experience in communication strategy, branding, and art direction, Cecilia has worked with brands across a wide range of industries, including SaaS, banking, energy, film, hospitality, and restaurants. She knows that a brand is more than just a logo or website copy: it’s an entire orchestra where the visual, verbal, and symbolic elements must play in unison. If one instrument is out of tune, the whole concert falls apart.
Tonny Ruiz-Gijón
A current CTO with five startups under his belt and platforms boasting over 2 million monthly users. Tonny operates at the intersection of AI, digital product, and scalable architecture, and possesses an invaluable skill: he explains technical concepts in a way that a non-technical founder can understand and act upon. If you’re intimidated by the technical side of your startup, he’s the solution you need.
Juancar Sánchez
Mentor, trainer, and innovation expert who has guided over 300 startups. That’s a finely tuned radar for pinpointing exactly where each project goes wrong. With Juancar, you won’t get generic answers: you’ll receive a specific assessment of your business, based on his experience of having seen almost every possible mistake before you did.
Antonio Serrano Acitores
A lawyer, professor, and specialist in legal and financial matters for startups, his superpower is explaining what you need to know (contracts, corporate structure, taxation, IP protection) in a straightforward way. Because signing something without understanding it is one of the most costly mistakes an entrepreneur can make.
Ricardo Tayar
As the founder of a leading digital optimization consulting firm, Ricardo is one of Spain’s foremost experts on conversion, growth, and user behavior. While most people talk about “digital strategy” in vague terms, Ricardo backs up his claims with data, tests, and concrete figures. His specialty: figuring out why people visit your website and leave without buying—and fixing it.
