Hands-on workshops for local businesses in Pamplona

Iruña Ekintzaile - Pamplona Emprende is organizing a series of workshops as part of efforts to develop local commerce in the city

OCT 7, 2026

Four free workshops aimed at active businesses and entrepreneurs in Pamplona’s commercial sector, designed to improve key aspects of business management and promotion.

The sessions will take a practical approach, focusing on real-life situations faced by participating businesses and projects.

In addition, each workshop includes a follow-up kit with simple tools and reference materials to help participants continue applying what they've learned on their own.

If you'd like to participate in a workshop, sign up here: https://ceinnavarra.typeform.com/to/b80IoiQo

Workshop 1. Improve Your Business Profile on Google

Learn how to manage and keep your Google Business Profile up to date to improve your business’s visibility and make it easier for your customers to find useful and reliable information. We’ll go over your business information, photos, review management, and how to keep your profile up to date using your phone.

Business Continuity Kit: Profile Checklist, Business Description Template, Sample Responses to Reviews, and Maintenance Schedule.

Date: Monday, October 26
Time: 2:00 p.m. to 3:30 p.m.

Workshop 2. Create Content for Your Business

Learn how to record and edit simple videos with your phone to showcase your business, its products, and services. Learn basic recording tips, how to edit with Edits, and how to organize and schedule social media posts.

Continuity Kit: Video script template, recording checklist, and basic guides for editing and scheduling posts.

Date: Thursday, October 29
Time: 2:00 p.m. to 3:30 p.m.

Workshop 3. Smart Shopping

Learn how to make better purchasing decisions by considering not only price, but also product turnover, quantities, delivery times, and supplier terms. We’ll work on an actual order or purchase to learn how to analyze it before placing it.

Business Continuity Kit: “Before My Next Order” tool, featuring key questions and a template for comparing suppliers and purchasing terms.

Date: Wednesday, November 4
Time: 2:00 p.m. to 3:30 p.m.

Workshop 4. Understand Your Margins

Do you know how much you actually earn from each product you sell? Learn to distinguish between revenue, gross margin, and net profit; calculate your products’ gross margins; and understand how costs and discounts affect your business’s profitability.

Business Continuity Kit: A spreadsheet-based margin calculator, with instructions and practical examples to help you apply the calculations to your business.

Date: Wednesday, November 25
Time: 2:00 p.m. to 3:30 p.m.

Workshop 5. Starting a Business Through a Business Transfer: What You Need to Know Before Taking the Plunge

Starting a business doesn't always mean starting from scratch. Acquiring an existing business can be an alternative way to launch your own venture.
In this session, you’ll learn how to analyze a business transfer opportunity before making a decision: what aspects to review, how to identify potential risks, how to assess whether the price is reasonable, and what to keep in mind when negotiating and navigating your first few months at the helm of the business.
A participatory session that will combine practical content, tools for evaluating acquisition opportunities, and a space to exchange experiences and network.