Lucía Herbal Shop: Science, Tradition, and Health in the Heart of Pamplona

Rosaura Hernández has participated in the Iruña Ekintzaile | Pamplona Emprende program to give her business a boost.

In July 2023, Rosaura Hernández took over the reins of Herboristería Lucía, a shop with more than half a century of history on Sancho el Mayor Street. For decades, this shop has been a go-to destination for those seeking natural remedies for their ailments. Rosaura, a physician with over 35 years of experience, arrived to carry on that legacy while also modernizing it with an approach grounded in scientific rigor and personalized care.

Rosaura not only retains a loyal customer base but has also built trust through her medical expertise. Every product she sells has been carefully selected, backed by scientific evidence, and accompanied by personalized, professional advice. “Here, every customer leaves confident that what they’re buying will actually work for them.”

Rosaura's journey to optimize her business has been supported by Iruña Ekintzaile | Pamplona Emprende, a program that has helped her navigate the commercial and business world with greater confidence.

Sponsored by the City of Pamplona and CEIN, the program is open to individuals who want to start a new business in the city, business owners looking to optimize their operations, and business owners seeking a successor for their business.

Discover all the support services offered by Iruña Ekintzaile | Pamplona Emprende by clicking here.